Introduction

Blend Art was a forward-thinking, eco-friendly candle company that merges style, artistry, and sustainability. With the mission to provide 100% vegan, handcrafted candles using only sustainable materials, proving that “handmade” can be both elegant and environmentally conscious.

Our Vegan scented candles are crafted with vegetable wax and 100% cotton wicks, infused with pure essential oils rather than chemical fragrances. Clear glass jars can be washed and reused, ensuring an eco-friendly and sustainable approach.

It was rewarding to see how every detail of Blend Art was carefully crafted to align with the brand’s commitment to sustainability and elegance. Instagram served as an educational platform, offering guidance on selecting the perfect candle, presented in diverse and engaging ways to keep the experience fresh and informative.

A significant amount of attention was dedicated to ensuring that every element, from product to packaging, reflected the brand’s core values. Everything was designed with sustainability in mind, using only paper and vegan wax, cotton wicks and natural essential oils, while entirely eliminating plastic. This decision added complexity and cost—especially for shipping delicate glass items over long distances—it reinforced Blend Art’s commitment to reducing its environmental footprint and promoting eco-conscious practices.

The true reward came when seeing how these handcrafted, sustainable products began to positively impact customers’ lives. As the brand grew in recognition, particularly in São Paulo, monthly sales consistently increased. Client feedback highlighted not just the quality of the products but also the brand’s authenticity and care.